World Travel Market is the leading global event for the travel industry to meet industry professionals and conduct business deals. By facilitating new connections and lasting business relationships, and by applying our global network and expertise to local markets, businessman receives assistance regarding the growth of the touristic business and the global travel industry.
Shaping the future of the travel industry, World Travel Market events offer the most effective business to business networking opportunities for the international community of travel professionals.
This year Appetite Creative together with Adara company organized conference “True or False the Travel Creative Quiz”. It was an interactive quiz where the audience we invited to place their bets and beat the audience as some creative and travel myths were well and truly busted.
The session analysed what works best in the creative advertising world of travel, focusing on how better data points can better inform decisions and how creative can give higher levels offers high levels of efficiency and hugely elevated results. All that and some chances to win some Amazon vouchers!
The feedback from the session at the Excel event was fantastic, “We've been very impressed by such a great response after our session. So many people wanted to continue the discussion after, it was the most interactive audience full of new insights and ideas.”
The conference was full of global travel brands as easyJet, TUI Group, Euromonitor International, Travel Counsellors and Hilton.
The engaged audience voted with cards
There were some Amazon vouchers up for grabs and the audience as we looked at data from interesting key events such as Trumps Travel ban and traveller resilience around the UK terrorist attacks of 2017.
We also looked at the relationship and abilities that personalized creative could bring us and the results of GDPR on the travel market and programmatic creativity. The audience had a great time and so did we.
Are you looking true creative solutions for your travel company?
Just contact Appetite Creative!