cadbury Case Study

ONE OF THE LEADING CHOCOLATE CONFECTIONERIES IN THE WORLD, CADBURY'S EVIDENTLY STANDS THE TEST OF TIME THAT MADE THEM ONE OF THE MOST DESIRED CHOCOLATES OF ALL AGES.

With its worldwide market, Cadbury’s doesn’t stop in innovating their products and
are fully committed to satisfy their consumers’ sweet tooth. Cadbury’s collaborated with Sheology and Mummy Pages, the leading brand safe mum’s website in UK and Ireland.

Through a partnership with Appetite Creative, the Liquid Skins were created to transform the article into an interactive experience in which audiences can engage, the milk pour, was activated on scroll and characters popped out from the sides.
Through Appetite Creative’s Liquid Skin, Cadbury’s and Sheology were able to
reach 1.42% CTR on desktop and 2.44% CTR on mobile. A fantastic innovative
format, the Liquid Skin made it so enticing that it successfully gained 7 times the
benchmark of similar rich media formats which is 0.20% CT!

Impactful and intelligent selected Rich Media formats make customers consider new
products and help brands to stay the leaders in rapidly changing competitive markets.