Did you know that in the search engine world, the top 5 results on Google get 75% of all the clicks?  To increase the position of your website, articles, or products, you can use SEO (Search Engine Optimization). Search engine optimization is everything you can do to ensure that your website is ranked as highest as possible in search results. Here are several tips you can use to improve this vital aspect of your digital presence.

The most important reasons to start using SEO are to get a higher ranking in Google's search list. This way, your websites attract more visitors and increase your potential leads. Another one is that it is free, so why not try it out and see how it works for you? Not to confuse with SEM (Search Engine Marketing), as this is a type of paid-per-click advertising.

Bad SEO examples of what you should avoid:

1. Not updating your website regularly with new articles. To increase website traffic on your website, it is important to regularly post new articles or blog posts on a variety of broad topics. Keeping your website up to date with relevant issues on the hot topics in your industry will keep you bringing like-minded interested customers back to interact with your content.

2. Focusing too much on one topic. If you don't consistently upload new information, visitors are less likely to return to your website and less likely to do so if you only post about one subject. No matter what business you're in, new ideas are constantly emerging; therefore, you should always have a variety of topics to write about. It's worth saying that you should only write about issues relevant to your service/company. If not, you collect new visitors on your website with no relevance to your business.

3. Stop using unoriginal content. Write your own content. Most people don't know that Google sees the duplication of someone else's content as a lack of effort and, in some cases, as plagiarism. To avoid this error, always write new, well-written content with new valuable insights about a specific topic.

4. Over-optimization. A common mistake is to fill your text with keywords. The big problem here is that your website visitors don't appreciate texts full of keywords that complicate the flow of the reading. Tekstmeester provides an excellent example of over-optimization: "Booking a holiday this summer? You can book a wonderful holiday with us! Booking a holiday to France, Germany or Italy is quickly arranged. Are you also going to book your holiday? Click on the "book holiday" button below!" As you can imagen, this doesn't go well with readers as they're just getting spammed with keywords instead of insightful information.

Here at Appetite Creative, we are specialized in all digital things especially designing, creating, and improving websites. If you need to improve your SEO strategy or create a new list of original keywords for your blog or your next SEM campaign, reach out to us HERE.