gamification /ˌɡeɪmɪfɪˈkeɪʃ(ə)n/ -noun
- the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
Last year, we told you of our ability to apply gaming mechanics where they wouldn’t have been applied before. How we use them to increase reach, visibility, and of course engagement
We told you that non-gaming industries are now able to connect, develop, and grow their audience reach through competition platforms and game theory, and how good marketing, with the end goal of improving user experience rather than selling.
For us, Gamification is simply common sense - why not apply decades of games industry design and experience to non-game businesses and software in order to attract users?
“It is a hugely expansive sector that we are thoroughly enjoying right now.” Jenny Stanley, Managing Director at Appetite Creative Solutions.
The offer of adding incentives is certainly not unique to the gamification realm and nor do we claim it to us. What we can boast, however, is a team with such imagination as to bring you such competitions as our Samsung design campaign , in which users could win the state-of-the-art rooms they designed. Or our gorgeous Bacardi Rumshack app, one of many on which we were delighted to continue our partnership with Shazam which was only furthered when we were tasked with designing a mini-game marathon for their Curry King campaign which included three games, plus a selfie experience. (You can read more about this right here(INSERT CURRY CASE STUDY LINK).
See exactly what something coded by our expert coders and designed by our hugely talented artists looks like, by clicking right here.
Such is the almost endless scope of gamification, if used correctly, holiday campaigns such as our Dior interactive quiz and our incredibly successful Advent calendar can be delivered at the right time to the right user.
We can help the launch of TV shows as we did with our futuristic quiz game which offered an insight into the new quiz show CodeBreaker and we can help with the launch of movies as we did with our cross-platform and highly entertaining Hotel Transylvania mini-games and Lego collection.
Liquid Games, a branch of Appetite Creative Solutions, strives to constantly be at the forefront of what is happening in the digital world, but that is the simple part. What we do better than others is push down barriers and simply not accept our limitations. That, along with the irreplaceable natural talent of our ever-growing team who have shown time and time again how much further they can push the boundaries, is why we have stayed ahead.
Do you want to use gamification for your website but have no idea how? Visit us and let us show you what is possible.