Solution

The campaign strategy centered around leveraging connected packaging technology to offer customers an engaging and rewarding experience. Key elements of the strategy included:

Partnership with Appetite Creative: Asahi Beverages Philippines partnered with Appetite Creative, a renowned digital experiences studio, to develop and execute the connected packaging campaign. Appetite Creative's expertise in innovative technology and digital marketing played a crucial role in the success of the campaign.

Smart Packaging and Web App Integration: QR codes were integrated into the packaging of Goodday drinks, enabling customers to access a web app-based connected experience. Upon scanning the QR code, registered users were provided with instant prizes and entered into major draws for lucrative rewards.

Diverse Prize Pool: The campaign offered a diverse range of prizes to appeal to a broad audience. These prizes included an all-expense-paid trip to Japan, GCash credits, Nintendo Switch Lite, and Goodday gift packs, ensuring widespread participation and excitement among consumers.

Real-Time Data Tracking: The web app tracked various metrics in real-time, including buying habits, product preferences, engagement time, location, scan rate, and social media shares. This data, while compliant with GDPR regulations, provided valuable insights for optimizing marketing strategies and understanding consumer behavior.