We were treated to the delightful sight of various Rum Shacks popping up all over the world. From London to Sydney Bacardi offered a private beach-inspired shack space to eat, drink and relax with friends, family, and colleagues. Decorated with bamboo, palm trees, floral prints, and non-stop summery vibes, the shacks were the perfect spot to bring some sunshine to the day – all in the name of rum! Using Bacardi’s branding, we created the app that kept on giving. A gorgeous looking, perfectly functional experience that included a host of thumb engaging activities such as personality tests to find your perfect serve and the fact of the day.
Connected Packaging & Experiences
Bacardi
2 min and 30 sec
spend time for user
12 bottles of rum
awarded in the competition
> 900 mojitos
awarded in the competition
Creation
of brand awareness
- UI/UX Design
- Web App Development
- Campaign Analytics
A HOST OF THUMB ENGAGING ACTIVITIES
Challenge
The goal was to create lasting impressions on their customers that they want to share with others and ultimately, lead to brand loyalty and show the versatility that Bacardi had and the huge variety of options in which it could be consumed. We needed to highlight the fun of Bacardi, as opposed to advertising the product, they created an association between the brand and a great experience.
Solution
Using Bacardi’s branding, we created the app that kept on giving. A gorgeous looking, perfectly functional experience that included a host of thumb engaging activities such as personality tests to find your perfect serve and the fact of the day. The star of the show was Rum Roulette, a chance to win a bottle of Bacardi rum itself or a voucher to redeem a mojito in participating bars!
Result
With our GDPR compliant platform, we were able to capture all the rich user data like day time, drop off points, user sessions, locations, email addresses and competition entries. Users came back, on average, at least two times and we reached an impressive session length of two and a half minutes each time they opened the app.
In terms of the competition, 12 bottles of rum were given away as well as over 900 mojitos. We created brand awareness, repeat users, and a remarkable session length. A clean, gorgeous, fun, and sleek design permitted by our rock-solid code. Bottoms up!