Websites & Apps

Fospha Marketing

  • 2x

    More Engagement

  • 50%

    Faster Loading

  • UX & Navigation Research
  • Front End UI Design
  • Hybrid Website Development

Fospha Marketing is an independent attribution provider that solves challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM).

Voted ‘Best Attribution Platform’ at the 2019 Martech Awards, our people deliver better brand experiences for our clients’ customers and better outcomes for the marketing team.

We built a fully responsive hybrid style of website for Fospha Marketing

“

Our objective was to create a high impact, agile and cutting-edge site that delivers a great experience for visitors and showcases quality content (…) We wanted a highly accessible interface with a company that works in partnership with our team and we feel like we have achieved that with Appetite with a unique website and exceptional service.

Fay Miller,

CMO, Fospha Marketing

”

Challenge

There is a growing trend towards investing in website technology to ensure that the online destination for your customers is not left behind. The challenge was to build a highly impactful and cutting edge website that focuses on putting the user experience first. The site needed a flawless backend system that would make updating seamless, and an attractive front end design.

Solution

We built a fully responsive hybrid style of website for Fospha Marketing. The build, which was completed in under 5 weeks, used the most recent and modern web trends to create a truly dynamic, fast and engaging experience for the user. The website was built as a JavaScript SPA (Single Page App) with added support to SSR (Server Side Rendering), to deliver additional SEO and performance benefits.

Result

As specialists in ad tech and marketing tech, we work closely with our clients to ensure that we translate their requirements into a fully interactive and efficient website. Beyond the hybrid approach (JavaScript SPA + API) the new Fospha Marketing site is also integrated with different third-party platforms and services such as Pardot, Google Tag Manager – fulfilling Fospha Marketing’s own custom tagging needs. By using bold colours and a strong design on top of dynamic and modern web technology the site really is at the forefront of its kind in the ad tech marketing space and we are both delighted with the results.


- Jenny Stanley


MD Appetite Creative Solutions

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