UK based proprietary software company, J2 Aircraft Dynamics, has created a new website to reinforce its brand credentials and enhance new customer dialogue, in partnership with creative technology studio Appetite Creative.
J2 Aircraft Dynamics products are used throughout the global aerospace industry as fundamental tools for the design, analysis and modelling of fixed and rotary-wing aircraft.
“We’re pleased to have worked with the team at Appetite Creative to develop a professional and user friendly website. It’s essential for the growth of our business to have a website that clearly shows the benefits and features of our Universal Tool-Kit software and encourages new customers to get in touch.” - Paul Jenkins, Senior VP Sales and Marketing at j2
As J2 Aircraft Dynamics provides market-leading products and services which can save customers up to 40%, the goal of this project was to communicate these outstanding capabilities and business benefits to prospective customers.
Therefore, Appetite faced the challenge of designing and building a complete, outstanding and fully-functional website that links to the company’s social media, visually positioning J2 as a disruptive leader in their market.
The new site includes colour blocking and strong images to create a visually attractive site with a modern and interactive look and feel that reflects J2’s growth and achievements. The website's navigation was simplified with more user-friendly functionality and navigation, clearly showing key information and J2’s qualifications at first glance.
As a digital agency, specialising in tech marketing campaigns, our task was to create a leading brand perception for J2. We usually do that through great looking website design and development, providing evidence and testimonials in order to build trust and instil confidence in prospective customers.
In J2 Aircraft’s case, showing strong and validated claims such as a “40% Saving” on the front page was critical and one of our first moves. Besides that, we also improved J2 Aircraft’s products’ visibility by developing the website as an engaging, responsive and visually attractive digital brochure from which all services provided by the brand could be seen.
Another priority was to align the website’s new look and feel with the new brand guidelines we created. This included a new colour palette, new typography hierarchy and an updated brand logo, creating a consistent, yet at the same modern website which could enhance the customer’s journey. Contributing to the users' experience, we have also added a section for customers to register and access further information, as well as a portal that includes downloads and a client discussion board.
Built on Appetite’s ‘Tsunami Stack’, the website includes modern techniques and frameworks such as Tailwind and Alpine, optimised over time for custom-built speed and performance.
A fully responsive and functional website, built alongside a powerful yet easy to use Content Management System. This will allow the simple website and content changes to be implemented by J2 Aircraft quickly and without needless costs. Also, the website is optimised for SEO and, with the use of WordPress, a dedicated SEO plugin (Maths Rank) was set up and configured, ensuring the efficiency that a market leader’s website requires.