Solution

Appetite Creative designed and built the custom platform to host the content hub which attendees can access via personal invites. Through the admin dashboard Appetite created, Pi Healthcare had complete control over who to invite. The dashboard gave them the ability to send out automated emails containing unique codes to access the platform, with just a click of a button.

The hub collates user feedback to inform improvements in the experience and track how attendees engage with the healthcare-related content.

At the end of each video, users were quizzed with 2-3 questions. If they selected a wrong answer, the platform would then prompt them to re-watch the video again, in order to assure that they gained the right knowledge from the videos.

The platform minimized the inflexibility of having in-person events at specific hours that might not suit everyone, by offering the opportunity to sign-up for live seminars at the end of the quiz submissions. The platform gathered all comments and questions that users had while watching the pre-recorded videos, to then be addressed later in the live seminars.

The sophisticated technology behind this new content hub allows Pi Healthcare not just to deliver best-in-class content, but to understand exactly how the audience is interacting with it, which is critical for further development.