Solution

We developed a social media marketing strategy from scratch, which reflected Scentropy’s personality, tone of voice, “the inside story”, but also the product and subscription types - all based on the trends within the industry. Apart from trying to raise awareness for the brand, the strategy included educating the audience about the brand itself, the industry and tips and tricks, facts and fun facts about both the brand and the industry, which also had a purpose to create an interest in following Scentropy’s social media accounts. We created high quality and modern looking imagery to allow the audience to picture the product in their hands. Without preaching, we underlined Scentropy's green initiatives, rightly telling potential customers that they would be the recipient of one of the most environmentally friendly services on the market. We developed a brand book and brand guidelines, explaining the company's personality, imagery style, and provided expert knowledge on how and where to use those so carefully designed logos and colours.