Connected Packaging & Experiences
Tetra Pak East Africa
2 min 39 sec
Average engagement time
We helped Tetra Pak East Africa to create a connected experience to teach participants of the Lewa marathon how the company is helping the environment with sustainability practices.
The runners had a great chance to experience the connected packet with a QR code, a first for East Africa
Challenge
The challenge was to drive awareness of the Safari Marathon, facilitate the runners with the routes, share valuable information about Lewa’s wildlife, and communicate all the advancements and actions that Tetra Pak is doing to help the sustainable production of their products in African communities.
Solution
Creating a digital experience that offered fun games as mediums to communicate the importance of recycling and sustainability actions taken by Tetra Pak to help and maintain the African ecosystem. Also, we added a live route map of the marathon to give the experience relevance and usefulness. The QR code of the connected experiences was present on the cartons of water given through the race.
Result
Great engagement with the experience thanks to the runners and families that interacted with it. We not only reached locals but an interesting group of international participants who came to the marathon to compete from around the world, managing to communicate Tetra Pak's sustainability actions to a wider and more varied group of people. The environmentally sustainable packet reduced carbon footprints by removing plastics weighing 300Kg.