Affectv was founded in 2011and specialises in targeted online advertising. The London firm’s Persona technology monitors online activity to decide which ads are relevant for which users. It's platform tracks up to 85% of the UK’s online traffic, monitoring more than 7bn online interactions - we needed to highlight Affectvs ability to make the complex and explain the need for relevancy in data we created 8 short videos for Affectv. These video case studies tell each story and highlight Affectvs strengths perfectly.