‘A night to remember’, Armani Hotel's incredible and exclusive New Year's Eve party, needed a campaign to really push it to new heights.

We wanted to show off the exclusivity of the event in a classy and subtle way, mentioning that it is invite-only, and, without being brazen, making sure people knew it, and wanted to be part of it. A wonderfully elegant campaign for a wonderfully extravagant evening.

“Elegance is not about being noticed, but about being remembered.” Giorgio Armani