The VSL#3 brand distributes a highly concentrated poly-biotic. The challenge was to help VSL#3 with repositioning from a prescription drug to an over the counter, consumer-friendly, lifestyle brand.

After designing a new website to approach the broader audience, we needed to drive the new branding across all social media channels, and raise brand awareness by creating an interest in the product and driving engagement and sales across VSL#3's new audience. The brand now had to stand out to consumers as a lifestyle brand on social media.