Having a brand as recognisable as Starbucks does not mean that, in terms of marketing, one can rest on laurels though. Offering experiences and gamification is becoming more and more critical for an ever-growing demographic. Knowing that Starbucks is about convenience on top of excellent quality set us on the pathway to think about something straightforward, spotless and elegant, and above all, fun. Even though Starbucks had no intention of going to such a scale just yet, modern forms of advertising which trigger real, powerful human emotions are still always beneficial.